Brand Reputation Strategy
Long-term reputation thinking that connects behaviour, narrative and stakeholder experience.
Solly Moeng is a brand reputation strategist, media trainer, columnist, current affairs commentator and lecturer, working across corporate reputation, country branding and public dialogue.

From South African Tourism in Canada and the United States to corporate communications at Woolworths, destination branding, public relations, teaching and executive advisory, Solly's work has consistently centred on how organisations and countries are perceived.
He is currently pursuing a PhD in Media Studies at the University of Cape Town and continues to lecture part-time for EU Business School.
Read the full story →Focused on trust, stakeholder expectations and communication in environments where perception has real business and public consequences.
Long-term reputation thinking that connects behaviour, narrative and stakeholder experience.
Clear communication strategies aligned to organisational priorities and leadership intent.
Identifying and engaging the people and institutions that shape trust and legitimacy.
Preparedness, mitigation and recovery when reputational pressure becomes public.
Practical preparation for leaders who need to communicate with confidence and clarity.
Experience rooted in tourism, place reputation and the relationship between perception and economic opportunity.
Selected recent analysis from Solly's ongoing current affairs work with BizNews.