Le Cap Sportif
Co-President
A Cape Town sport-and-charity association that brings people together through sport while supporting community sports projects.
Visit Le Cap Sportif ↗About Solly Moeng
A career shaped by reputation, communication and public life.
Solly's professional journey spans tourism, corporate communication, country branding, executive advisory, media, public dialogue and higher education.
The profile
From destination marketing to reputation strategy.
His career foundations were built in tourism: first as Marketing Manager for South African Tourism in Canada, then as Country Manager in the United States. Back in South Africa, he worked in SA Tourism's Guest Programme before moving into marketing and communications at the National Botanical Institute and later CapeNature, where he led its rebrand from the Western Cape Nature Conservation Board.
He later became Head of Corporate Communications & PR at Woolworths. As a consultant, he has supported tourism and reputation work across the Eastern Cape, Gauteng and Limpopo.
Other professional experience has included short stints with Denel Dynamics, including as its representative in Algeria, and with the Central Energy Fund.
Selected milestones
A working history.
Selected moments that explain the breadth of the practice today.
Career foundations
South African Tourism
Marketing Manager in Canada, Country Manager in the USA, and work in SA Tourism's Guest Programme.
South Africa
National Botanical Institute & CapeNature
Marketing and communications leadership, including the CapeNature rebranding process.
Corporate reputation
Woolworths
Former Head of Corporate Communications & PR.
2006
DonValley Reputation Managers
Founded a specialist reputation, strategic communications and stakeholder-engagement practice.
2017
Africa Brand Summit
Founded the platform to interrogate Africa's image, reputation and destination-brand potential.
2024–2025 · Public engagement
Brief period in party politics
In 2024, Solly returned to South Africa from Switzerland to stand as ActionSA's candidate for International Relations and Cooperation ahead of the national elections. When the party did not secure enough seats for him to enter Parliament, he returned to Switzerland. He came back to South Africa at the end of 2024 to work in a strategic advisory, or “whisperer”, role before later stepping away from formal party politics. Read the joint statement →
2025–2026
G20, DIRCO, Food Safety Summit & BizNews
Facilitation, soft-diplomacy engagement, crisis-communication keynote work and ongoing weekly current-affairs commentary.
A wider professional life
Practice, teaching and public contribution.
Alongside consulting and media work, Solly has maintained a long connection to professional education, industry bodies and civic organisations — extending his reputation work beyond client assignments into teaching, mentorship and public dialogue.
Current roles & affiliations
Solly continues to lecture part-time on EU Business School's Digital Campus and is pursuing a PhD in Media Studies at UCT. His wider professional record includes service as a past President of PRISA and former Vice-President of the World Communication Forum Association.
Beyond the work
A little more of the person behind the practice.
Outside consulting, teaching and public commentary, Solly is a keen road and mountain cyclist, an occasional hiker, a photographer and traveller — and an unapologetic news junkie.
Cycling — road & mountainHikingPhotographyTravelNews & current affairs
Road & trail
Twenty-eight selected moments from Solly's life on two wheels.
Civic & professional involvement
Beyond the practice.
Selected voluntary and community-facing roles that sit alongside Solly's consulting, teaching and public commentary.
Chrysalis Academy
Trustee
Trustee of Chrysalis Academy, supporting its youth-development mission and wider contribution to young people's personal and social development.
Visit Chrysalis Academy ↗Prostate Cancer Foundation
Patient Affairs Board · Chairman, Cape Town Branch
Appointed in September 2026 to a volunteer role supporting patient advocacy, prostate-cancer awareness, local outreach and volunteer coordination in Cape Town.
Visit the Foundation ↗
Civic engagement
SA First Forum
Founding Member
Founding member of SA First Forum, part of Solly's wider civic and public-interest involvement outside his commercial practice.
SA First Forum on Facebook ↗